Description: Public health leaders typically use command-and-control systems for crisis communications. But that model ultimately undermined public trust in public health during the pandemic. Indeed, traditional crisis communications may be inappropriate for public health emergencies that are novel, enduring, heterogenous, and that extend beyond the realm of public health expertise.
Professor Steiner will propose a new crisis-communications model that aims to build trust through public health crises, by adapting the principles of person-centered health care to population-level communications. Building on his experience as the communications director for the Ontario COVID-19 Science Advisory Table, he’ll describe his recent work for the White House Office of Science and Technology Policy, and a pilot project currently proposed for a major city in the Southeastern US.
Speaker: Robert Steiner is the founding Director of the Dalla Lana Fellowship in Global Journalism, the only program of its kind mentoring subject-matter specialists in journalism and public advocacy skills. He was communications director for the Ontario COVID-19 Science Advisory Table (2021-22), senior public health and health care policy advisor to former prime minister Paul Martin (2003-4) and was the senior political advisor to Minister Carolyn Bennett in the creation of the Public Health Agency of Canada after SARS-1. He started his career as a foreign correspondent for The Wall Street Journal, was a management consultant at the Boston Consulting Group and has also served Assistant Vice President of the University of Toronto in charge of Strategic Communications.
Recommended Readings:
Examples: South African Public Health Social Listening Reports
NEJM Catalyst. Innovations in Care Delivery. What is Patient-Centered Care? January 1, 2017. Accessed June 17, 2022. https://catalyst.nejm.org/doi/full/10.1056/CAT.17.0559
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